The research was carried out by a private consulting company, The Future Laboratory in summer 2010, and presented by the mobile phone operator O2. In its reporting of the research, The Independent suggested that the outcome demonstrated that “corporate commitment to environmentalism had reached a tipping point because businesses were making money from making themselves green.”

This is very interesting as it shows that ecological business practice is being to be ingrained in corporate DNA. Companies will take ecological decisions because it is more profitable for them to do so.

The report also suggested that younger managers were more likely to be green-minded. One third of 25-44 year old managers believe that improving the sustainability of their business is “Very Critical” to its success. Managers aged 45-55 however, only view sustainability as being “Critical” to success.

Martin Raymond, Strategy and Insight Director from The Future Laboratory, said: "We've seen a stage shift between the old guard in business who see sustainability as something they had to do for shareholders or their public image and the younger executives who see it as something more important."

Moreover, nearly three quarters of the executives questions would drop suppliers with a poor environmental record.

Companies that are forward focused will need to sow ecological practices into their DNA. Not only is this good for the environment, it’ll be great for the bottom line too.

Image Source: http://www.flickr.com/photos/rasmithuk/227515720

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